A new book by Lachlan Nicolson

Get your business off the ground and gear it for success

A 6-step plan to start a business from scratch.

NOW IN PAPERBACK

NOW IN PAPERBACK

Dreaming of starting a business but don’t know where to begin?

From marketing to managing cash flow—starting a business can feel like a guessing game. What’s missing is a clear plan to take action...

Get a step-by-step plan to start and succeed in business

In Start And Succeed, small business coach Lachlan Nicolson gives aspiring entrepreneurs a simple plan to get their business off the ground and gear it for success.

book chapters

In this 6-step plan, you’ll learn how to:

Set a clear mission for your business

Develop a valuable product offering

Find and talk to your ideal customers

Streamline your sales efforts

Manage cash flow simply

Build a winning team to grow

& more!

lachlan nicolson author

Meet the Author

LACHLAN NICOLSON is the director of Leader Guide and Waymaker Finance. He’s on a mission to simplify small business and personal finances for Australians. Lachlan lives in Brisbane with his wife Larita.

As mentioned in the book: Connect with Lachlan to stay encouraged on your journey.

book bonus resources

Take action with included Workbook and Toolkit

Start And Succeed includes an ever-growing list of bonus tools and resources to help you implement what you learn and get results.

Praise for the book

"If you're looking for a simple plan to start a small business and succeed, you have found it."
- Steve Hui, iFLYflat

"Lachlan has a heart of gold for small business owners!"
- Jordan Wisnewski, WCoffee Co

"Lachlan knows what small business owners need to focus on today to succeed"
- Archie Franz, RightTrac

"I’ve had so many ‘A-ha’ moments and my business is already showing results!"
- Tegan Ryatt, YellowDuck Creative

“I wish I had this book 30 years ago when I started my first business — it would of saved me a lot of headaches!”
- PJ Fernandes, Upwards Coaching

"Avoid this book at your own peril"
- Tony Everett, MPB Coaching 

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FAQs

  • This book is for anyone thinking about starting a business, but isn’t sure where to begin or what step to take next.

    The book is easy to read with simple and clear strategies that you can implement.

    Even if you’re already running a business —this book is still for you!

    In the 2nd part of the book, you’ll learn sales, finance and leadership strategies to take your small business to the next level.

  • The book is a short and easy read, so that you spend less time reading about starting a business and more time actually doing it!

    Author’s tip: Spend 1-2 hours reading through all the chapters, then follow the plan using the workbook, take action and build momentum!

  • Your book purchase includes access to an growing library of free tools and resources.

    These include:

    • Accompanying book workbook (My Business Plan)

    • Swipe-file of links to recommended tools and resources (My Business Toolkit)

    • Launch checklist

    PLUS more bonus resources being added soon!

    How to get the bonus resources.

    1. Visit the resources page

    2. Enter your name and email

    3. Receive access to the resources


    We’ll notify you via email when we add new resources to the list. Easy!

  • We’re working on releasing Start And Succeed in both paperback and audiobook for Amazon in early 2023.

    Currently, the book is only available via Kindle. You can download the Kindle app FREE for iOS and Android devices. (Tip: Enable continuous scroll in-app for easy reading).

    Or you can purchase a Kindle device here.

  • Are you a school, non-profit or organisation that wants to get this book into many hands? We’d love that! Send an email to hello@leaderguide.com.au to discuss options for distributing the book digitally at scale.