Small Business Launch Plan

Get your business off the ground.

A 30-day business launch plan to refine and test your business idea without wasting time and money.

small business launch plan

You have a great business idea but…

problem icon

You don’t know how to get it started

problem icon

You don’t know if it the product is viable

problem icon

You don’t know how much to invest in it

Going ‘all in’ on a new business idea is risky… Half of new businesses fail within the first few years.

Fortunately, there’s a simple and easy way to test your business and product idea without taking a big risk…

Launch Plan reduces the risk of starting a business from scratch.

Get help to refine your business idea and prove its viability, before you go ‘all-in’ on it.

Test and launch your idea in just 30 days

business launch plan

Launch Plan is not an DIY course where you’re left to figure it out on your own…

You’ll get personal 1:1 coaching to refine your idea along with expert help to create your first product and marketing assets to launch with.

Get expert guidance from a Coach

30-day guided coaching

Lachlan Nicolson - Your Coach

Launch Plan helps you

icon: test your idea

Test your business idea with a clear plan and not waste time spinning your wheels

icon: create a product

Create a minimal viable product and key marketing assets with expert help

icon: stay accountable with a coach

Stay accountable with a Coach to guide you at every step and give you the best start

Spaces are limited.

“It made the whole process so easy. I can focus on what I do best, knowing exactly what I need to grow this thing is in place from the start”
— Taylor Roots

testimonial - Taylor

“I was blown away how quickly I got to launch and how great the experience has been. Everyone should do this!”
— Matt Tembo

testimonial - matt

“Leader Guide has been invaluable for my business. Right from the start, they’ve helped me bring my idea to life”
— Jordan Wisnewski

testimonial - Jordan

  • Get your idea out of your head and cast a vision for the future.

  • Design a minimal viable product (or service) and get the right tools to deliver it.

  • Create your key marketing and sales assets you need to launch.

  • Launch your business, create a buzz and get your first customer.

Your 30 Day Plan

What’s included?

Small Business Launch Plan designed to give you just what you need to start your business, and nothing that you don’t need!

business launch plan

A 30-Day Launch Plan
Follow a clear plan to turn your idea into reality without wasting time or money.

1:1 Coaching with Lachlan Nicolson

3x Coaching Sessions
Implement your Launch Plan with strategy, feedback and support from your Coach.

custom landing page included

Custom Landing Page
Done-for-you Squarespace landing page + 30 days of expert marketing support.

+ Access to SB Starter Kit Portal & more!

Your investment:

$1,500 +GST

Includes of $3,000 of value!

Why join Launch Plan?

Start your business without taking a big risk

Betting the house is for Vegas, not for business. You don’t have to go ‘all in’ on a business idea before you’re confident it will work for you… That’s just unnecessary.

We created Small Business Launch Plan to remove a lot of the risk and frustrations that comes with starting a business from scratch.

If you have an idea that’s been stuck in your head for too long, and you want to see it come to life, Launch Plan is for you.

You bring your idea, we’ll bring our expertise, clarity and creativity. Together, we’ll get your idea into the marketplace quickly so that you can see it and get feedback on it, before you go all in on it.

Spaces are limited.

Launch your business in 30 days

step 1

Apply to join (FREE)
We’ll arrange a call and answer any questions you have.

step 2

Start the plan
Access resources and 1:1 coaching sessions.

step 3

Launch your business
Go live, get your first sale and get feedback.

Spaces are limited.

FAQs

  • Leader Guide’s Small Business Launch Plan is a one-time investment of AUD $1,500 +GST. (FY24 Rate)

    Your fixed-price investment includes:

    - 3x Coaching sessions - via Zoom

    - Access to included tools and resources

    - Access to your Coach for support during business hours

    - Marketing and product implementation support (up to 6 hours)

    At the end of your 30 Day coaching period you’ll have developed your business idea and created your first product (or service) ready to deliver to customers.

    By following the action plan and experience of your coach, you’ll have saved time and money and frustration from not doing it yourself.

    When you join Leader Guide’s Small Business Launch Plan, you don’t have to spin your wheels buying courses, trying different tools or committing to expensive services. Your coach will guide you to the clearest and quickest path to launch your business without wasting time or money.

    What’s NOT included?

    - Software fees for products we may suggest (eg. Calendly, MailerLite, Squarespace).

    - Stock photography or videography.

    - Material costs to develop your product or service.

  • We’re not just here to talk about your business idea, we’re here to help you set up your business. Every time you work with your coach you’ll see LIVE results.

    We’ll help you develop your first minimal viable product (MVP) using a proven product brief template. We’ll also help you create your key marketing assets.

    Launch Plan includes up to 4 hours of expert implementation support. These hours can be used to:

    - Design a logo, lead generator, or

    - Create more website pages, or

    - Set up social media accounts, or

    - A combination of all of the above, up to 4 hours

    We’ll inform you of any potential costs that fall outside of scope. We’ll sometimes make recommendations for tools or software that suit your business, and these may have ongoing costs associated with them. (e.g accounting or booking software).

  • We may extend your Coaching period beyond 30 days to accomodate for public holidays/missed sessions etc.

    Once your Launch Plan is completed, it’s time to deliver your product (or service) to customers. Your coach will continue to encourage you and check-in via phone or text even after your coaching period.

    You’ll continue to receive free insights from Leader Guide each month to your inbox. You can unsubscribe anytime.

    If you wish to continue a coaching relationship with us, we’ll extend an invite and special offer to our 1:1 Small Business Coaching plan.

  • Absolutely!

    The term ‘product’ includes service-based products.

    Services are a great businesses to launch because they have minimal costs and rely on your unique expertise.

  • To ensure our service is high-touch and high-support, we only work with a handful of business owners at any given time. This works to your advantage because our Coaches have more time dedicated to your success.

  • Starting a business can be risky. It takes a lot of time and money upfront, not to mention many businesses fail within the first few years of starting…

    Launch Plan is designed to help you test and refine your idea BEFORE you go ‘all-in’ and invest more time and money in your business.

    That’s why we use a fixed-price investment and a 30 day timeline, so you can test and refine your idea sooner than later, giving you a better chance of success than doing it yourself.

    If your business idea does not succeed after you launch it, you can decide whether or not to pursue it further or make adjustments to your business.

  • Book a free 15 minute call to speak to a Coach.