20 ChatGPT prompts for small business owners

Simple and easy ChatGPT prompts that will save you time and money in your business.

chatgpt business

ChatGPT is perhaps the biggest buzz word of 2023.

I recently started experimenting with ChatGPT-4 to see what could be possible. On initial assessment, I found ChatGPT useful in some situations, such as generating and refining ideas or calculating data scenarios. Although, I haven’t found it to be good at creative tasks like copywriting — despite training it in StoryBrand.

In short, I don’t see it replacing human jobs any time soon (although AutoGPT might).

Right now, ChatGPT can be used as a tool to leverage specific tasks in your small businesses. If you learn how to use it well. But if you’re like me, a busy business owner— you don’t have time to go down the rabbit hole and explore the hundreds of new AI tools, tips and techniques.

Fortunately, you don’t have to become an AI guru; a few well-thought prompts into ChatGPT-4 is all it takes to save time and money on everyday tasks, as you’ll see below.

Remember, AI is only a support tool. You have to discern ChatGPT’s output, add your own thoughts, creativity and input to produce any good work with it. Here are 20 prompts to start with:

Marketing

  • "Write a 150-word Instagram caption about [topic] in an informative, friendly tone. Include relevant hashtags"

  • "Write 5 tweets to generate interest in [product, company, or service]"

  • "How can we improve search engine optimisation for our business?"

  • "What are the best subject lines to increase open rates?"

  • "Create 3 call-to-action button ideas based on the contents of this blog post URL: [paste URL]”

Sales and Customer Service

  • “How can we use automation to streamline our marketing and sales efforts?”

  • “Study the 6-parts of the StoryBrand Messaging Framework then write a landing page for [product name] for [target audience]”

  • “What are some creative ways to generate leads for my <niche> business?”

  • “What cross-selling opportunities would you recommend for my [product]?”

  • "Provide a template to explain standard retail return policy using Australian consumer laws"

Management and HR

  • "What are the best practices for creating a strong company culture?

  • “What are the best tools for project management?”

  • “As [company name], write a job description for [job title]. The ideal candidate should possess [x] years of experience and expertise in [skills]. Craft a compelling job description that reflects the requirements and responsibilities of the role”

  • “Write a job offer letter for the [position] role addressed to [candidate name] on behalf of [company name]. This letter should include the offered [salary, benefits, start date], as well as any [conditions or contingencies] that need to be satisfied. Write the offer letter and include all the details”

  • “How can we increase employee engagement and productivity?”

Research and Legal

  • “Analyse the current state of [industry] in Australia, its trends, challenges, and opportunities, including relevant data and statistics. Provide a list of key players and a short and long-term industry forecast, and explain any potential impact of current events or future developments”

  • "What are the top trends in [your industry] for 2023?"

  • “Create a unique business model for a [your business or industry] company”

  • “Write me a terms and conditions for my website [insert URL]”

  • “Write me a privacy policy statement that complies with Australian laws, including the Privacy Act and the Australian Privacy Principles”. 

Please note these prompts will need to be customised and modified to your business situation.

These prompts are for education purposes only. You should always seek professional business and legal advice from a human! 

Written by Lachlan Nicolson (no, I didn’t use AI to write this!)

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